“At DIRECTV Advertising, addressability has been at the core of our business for over a decade, and we always look for ways to continue to innovate. ![]() With AWS Clean Rooms, customers can create a secure clean room in minutes, and collaborate with any other company in the AWS Cloud to generate unique insights about advertising campaigns, investment decisions, and research and development. AWS Clean Rooms is a service that helps companies and their partners more easily and securely analyze and collaborate on their collective signals -without sharing or copying one another’s underlying datasets. The performance of this initial work shows what’s possible when we have rich insights into our viewers and package our media accordingly.”Īmazon Publisher Cloud is built on AWS Clean Rooms to provide publishers with flexible interoperability. “Our collaboration enabled us to deliver significantly more effective advertising, specifically by reaching in-market viewers at scale, all in a privacy-minded way. “Our expanded partnership with Amazon Publisher Services is a demonstration of how NBCUniversal is committed to using data to understand what resonates with our audiences and providing them with more relevant advertising experiences,” said Ryan McConville, executive vice president of Advertising Platforms and Operations at NBCUniversal. In the closed beta period, Amazon activated an Amazon Prime campaign with NBCUniversal via Amazon DSP that reached more than 3.5x the desired audience compared to an unoptimized campaign. “We’re excited to deepen the collaboration with Amazon Publisher Services and build a robust future that unlocks previously un-addressable audiences, drives advertiser performance, and enhances the consumer experience.” Jon Roberts, chief innovation officer, at Dotdash Meredith. “By analyzing our first-party signals with Amazon Ads audience insights through Amazon Publisher Cloud, we’re able to map intent-to-buy signals to our more than 1.5 million articles across Dotdash Meredith, making the content you read a stronger and more durable predictor of what you are likely to buy than any cookie signal,” said Dr. Amazon Publisher Cloud-based programmatic deals are available with beta launch partners DirecTV, Dotdash Meredith, Fandom, NBCUniversal, TelevisaUnivision, and other premium publishers. For example, a publisher can understand how its contextual signals index against Amazon Ads audiences that are in-market for products such as pet food or cookware, and package a deal for a brand that wants reach those in-market customers. Publisher deals are made available for activation in Amazon DSP through a single, streamlined workflow. We’re excited to connect publishers and advertisers and help them deliver more relevant customer experiences.”Īmazon Publisher Cloud is the first and only clean room solution that enables a publisher to analyze its first-party signals with Amazon Ads insights to create deals optimized for reach. “We built Amazon Publisher Cloud to ensure that publishers securely maintain control of their first-party signals with the ability to analyze them alongside Amazon Ads insights, create customized and more effective deals, and easily make them available in Amazon DSP. ![]() “Amazon Publisher Cloud is purpose-built to provide publishers with durable addressability of their supply,” said Steve Rabuchin, vice president of third-party supply at Amazon Ads. ![]() Amazon Ads is building clean room capabilities that enable this, using AWS Clean Rooms to facilitate secure and streamlined collaboration between Amazon Ads and its publisher and advertiser customers. With the rapidly evolving addressability landscape, publishers and advertisers increasingly require interoperable audience- and context-aware planning and measurement solutions that will be durable over time. ![]() SEATTLE – OctoToday at the annual unBoxed conference, Amazon Ads announced Amazon Publisher Cloud – a new collaboration service that enables publishers to plan programmatic deals and activate them in Amazon DSP, informed by the ability to analyze their first-party signals together with insights from Amazon Ads.
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